My first business canvas

So the time to shape a bit your Enterprise project has just come.

In fact, what it has been done so far is just thinking and imagining yourself and your life fitting in an enterprise, but when it comes to plan its various elements, it requires to focus about some more details then just say “I want o be a freelancer!”.

One of the best tools that can help at this moment is surely a Business Canvas. It forces you to concentrate on different aspects and of what you have in mind as well as the subjects that will be involved.

For a canvas sample visit this website; it gives also some advises about how to draw a good one and how to deal with a lack of ideas.

For what concern my freelancing activity, what it needs mostly is to have a strong network of media activists, newspapers, governmental and non-governmental organizations, and much more.

In case you want to see my canvas here you are:


As I said now is time to focus a bit in the details. What can really help at this moment is a sort of timeline in which we can set every single step of our project. Not just general stuff like “build a contacts network”, but even “say hello in Facebook to Mr. Smith of Friends of the Earths” or “participate at that environmental journalism workshop”, and so on. The more specific and simple the better.

In case of laziness on draw a timeline on a paper check out this on-line tool, it just needs a quick registration and may help contributing to the deforestation (!).


Enterprise project decision (maybe)

Think about an enterprise project that you would carry on in this course.

Simple. I mean, the recipe shouldn’t be complicated. Just take what you love most, add the reasons that moved you to join the course, a wedge of imagination and a dusted of passion. Or this is what I thought initially. But then, after letting the mind operating on its own, some disparate projects started to crowd, and I needed a huge selection to come up with an idea, even if I am still not sure.

This is represented by setting a journalism free-lancing business about environment, eco-sustainability and development using mainly data and visualization.


A free-lance business is probably, like the word itself suggest, the way through which creative people ideally want to support their work. No office and no fixed timetables may represent a good incentive to be more focus on oneself development rather than a company one.

But the negative downside embodies the risk to be unable to find someone interested to buy your product. Mostly in journalism, where the free-lancing competition is tough. However, considering my interest in covering a topic a bit neglecting by the mainstream, I aim to collaborate with some NGOs or other organizations in order to collect and study data to find interesting story.

In case of a lack of support by any organization, I thought about the increasing fame of the micropublishing phenomenon, that is basicly a way to publish your own work by yourself, finding in an interested niche of people one of my sources of revenue.


This is probably the most viable of the projects that came in my mind recently, even if, again, others may be better.

What do you think about? 

Here we are! My first post from the BCU

Hi everybody,

as its description declares I have started this blog as part of my MA On-line journalism course at the well-known Birmingham City University. To be completely honest I was intuitively thinking to keep everything I would have learnt in secret, like a martial artist doesn’t want to show her/his most powerful techniques, but this concept simply doesn’t fit in the New Media world.

BeFunky_Samurai Fighters

It’s likely wiser for every journalist wanna-be to have a sort of showcase of her/his ability and to practice them frequently through as many media as possible. Like the successful video-journalism entrepreneur Adam Westbrook suggest in this old article:

“You have no excuse. Get a blog. Get writing. Get used to it. Blog about what you’re learning, or what you want to learn. Use it to get involved in the debate about the future of journalism”.

And considering that a lot of experts have the same idea on learning to do good journalism, who is Cristian Giulietti to claim the opposite?

So, here we are and hope for the best!